In the early 1970s, he invented and patented a revolutionary printing procedure on leather. He brought it to the catwalks of Palazzo Pitti in Florence, and later on those of Milano Collezioni, pointing mainly on a glamorous style.
Besides the main line, which is sold in over fifty countries worldwide, Roberto Cavalli designs RC Menswear as well as the youth aimed line Just Cavalli, launched in 1998 and comprising today men’s wear, women’s wear and accessories, eyewear, watches, perfumes, underwear and beachwear.
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